Lesson 5: Starting Your Whitening Business
Starting Your Whitening Business
You know the science, the sessions, and the safety. Now turn it into income: pricing, profit, marketing, and the starter package that gets you booking in week 1.
The opportunity
A high-profit service in a small space
Teeth whitening needs a chair, an outlet, and 15 minutes. It fits beside the services you already offer and adds a new reason for clients to book.
Your clients already trust you with how they look. A brighter smile is the natural next service, and because every session uses a sealed, single-use kit, your cost is the same every time and your profit is easy to predict.
Chapter I
The numbers behind every session
Every session has the same simple math. Your client pays $99, the kit costs $16, and you keep $83.
Profit calculator
Move the slider to see your profit
At 10 sessions a week, $99 each, with a $16 kit:
Example only, based on $99 per session and a $16 kit cost. Your results depend on your pricing and bookings.
Example only, $83 profit per session, before bluminerals add-ons. Your results depend on your pricing and bookings.
Why Pre-Filled earns more per hour: at 15 minutes a session you can see up to 3 clients an hour, about $249 in profit, while 1 Paint-On session takes about 45 minutes.
Chapter II
Pricing your menu
Keep your menu short, clear, and premium. Clients choose faster when there are only a few options.
Sample service menu
Teeth Whitening
Chapter III
Where whitening fits
BleachBright dealers add whitening to almost any appearance or wellness business. Here are the most common.
Chapter IV
Marketing your service
The best whitening marketing is local, visual, and personal. Focus on people within about 30 miles of your location.
Get seen
Get talked about
Bring them back
Chapter V
Your first 30 days
Follow this plan and you will be booking sessions in your first week.
Chapter VI
Choosing your starter package
Every BleachBright starter package gives you everything to offer your first session the week it arrives.
What is in the box
$1,240 in services, ready to book
Based on $99 per session and a $25 bluminerals add-on.
Your certificate ships with your first order. Pass the final exam, then your Certified BleachBright Whitening Technician certificate is included with your first BleachBright order, whether it is a starter package or products.
Questions dealers ask
Business FAQ
Do I need a special license?
Your client does every step that touches their mouth, so BleachBright whitening is offered as an over-the-counter cosmetic retail product and you charge sales tax on it. This makes it technically "self-administered" and how you are able to offer it legally without being a dentist. You guide them through the entire process. Check with your city or county for any general business license your location needs.
How much space do I need?
A comfortable chair, an outlet, and room for the LED whitening light. Many dealers use a corner of their existing room.
How fast do I earn back my package?
It depends on your bookings. The 10 client kits in the Quick Start Package are $990 in sessions at $99 each.
What if a client is not happy?
BleachBright stands behind its products with a 100% satisfaction guarantee. We guarantee 2-8 shades whiter in 15 minutes. If you have to refund for a client, we replace it on your next order.
How do I reorder?
Order client kits and bluminerals any time on www.BleachBright.com or call 866-700-3772.
Knowledge check
Test yourself
Answer in your head, then tap to reveal. Each topic appears on the final certification exam.
What is the profit on a $99 session?
$83, with a $16 client kit.
How many Pre-Filled clients can you see in an hour?
Up to 3, at 15 minutes each.
A client wants a deal. What do you offer instead of a lower price?
Added value, such as the bluminerals finish or a take-home product.
What is the best first advertisement for your whitening service?
Your own white smile, and your team's.
When does your certificate arrive?
With your first BleachBright order, after you pass the final exam.
Your next step
Ready to book your first session
Talk to our team about the starter package that fits your business. Most dealers are booking clients the week their package arrives.
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Talk to our team
Ready to offer whitening
Tell us about your business and our team will help you choose the right starter package for your space, your clients, and your goals. Prefer to talk now? Call 866-700-3772.