The habits that keep every client comfortable, every session cosmetic, and your business protected. Simple rules, done the same way every time.
Lesson 4 of 5 | 12 min read
1
Kit per client
100%
Self-administered
24
Hour aftercare
$2M
Liability coverage
Why it matters
Safe, simple, and cosmetic
BleachBright whitening is an over-the-counter cosmetic service. Your client does every step that touches their mouth, and you create the experience around it.
That one rule keeps your service simple to run, comfortable for your client, and covered by BleachBright's $2 million product liability policy. This lesson covers the rules of the self-administered model, eyewear and light safety, what is normal after a session, how to clean your station, and the aftercare conversation that leads to the bluminerals add-on.
In this lesson you will learn
The rules of the self-administered model
Who should wait before whitening
Eyewear and LED light safety
Sensitivity: what is normal and when to stop
The clean up routine after every session
Aftercare and the bluminerals add-on
Chapter I
The self-administered model
Your client whitens their own teeth. You guide and run the light. Learn this split and every session runs the same way.
The client does
Applies the bib to their shirt
Opens the sealed kit
Cleans their teeth with the wipe
Places the tray or paints the gel
Puts on the protective eyewear
Removes the tray or retractor and disposes of it
You do
Set up a clean, calm station
Hand each item over and explain it
Position the LED whitening light
Check in
Get their startting and ending shade
Clean the station after every session
The 1 rule: you never place anything in your client's mouth and never apply gel for them. If a client asks for help, coach them through it with the mirror.
The 4 professional rules
01
Present it as cosmetic
Always call it a cosmetic teeth whitening service. You offer over-the-counter cosmetic products, the same category as whitening sold in stores.
02
Dress like your salon, not a clinic
Wear your normal salon or spa attire. Never wear scrubs, lab coats, or anything that suggests you are a medical or oral health provider.
03
Never give a health opinion
Do not comment on the health of teeth or gums or suggest a cause for a concern. Refer every health question to the client's oral health professional.
04
Train your whole team
Every person who runs a session completes this training and follows the same protocol before their first client.
Say this
Not this
Client
Patient
Session
Procedure
Cosmetic whitening
Medical whitening
LED whitening light
Laser
"Ask your oral health professional"
"That looks like..."
Chapter II
Who should wait
There are no intake forms. Before every session, your client reads the warnings printed on their BleachBright kit and decides if the session is right for them today.
Age
Anyone can do the whitening but 12 is a good rule of thumb. Clients under this age need a parent present.
Pregnant or nursing
Not while pregnant, possibly pregnant, or nursing. Invite them back later.
Light-sensitive medication
Not for clients taking medication that makes them sensitive to light.
Allergies
Not for clients allergic to carbamide peroxide, hydrogen peroxide, or glycerin.
Check first
Decay, exposed roots, gum concerns, braces, or recent oral surgery: the client checks with their oral health professional before whitening.
Natural teeth only
Caps, crowns, veneers, fillings, and dentures will not change color but will appear brighter as the stains will be removed. Set this expectation before the session.
Chapter III
Eyewear and light safety
The LED whitening light is cool and comfortable, and these habits keep it that way for every client.
Eyewear on first
The client puts on the protective eyewear before you turn the light on, every round. It stays on until the light is off and moved away.
1 inch away
Aim the light at the teeth, 1 inch from the lips. Never point it toward the eyes, and turn it off before moving it.
Cool by design
The LED whitening light stays within about 3 degrees of body temperature, so it whitens without heat.
Care for the light
Never immerse it in water. Clean it with PDI Sani-Cloth wipes only, and store it in a clean, dry place.
We are not dentists and never claim to be. You are there helping guide them through their whitening experience with your high powered LED light.
Chapter IV
Sensitivity: what is normal
Most clients feel nothing at all. When they do, it is almost always temporary. Know the difference between normal and a reason to stop.
Normal and temporary
Reassure and continue
A light tingle
Common during a session. It fades within a few hours.
A white edge on the gums
Called blanching. It happens when gel touches the gums and fades within a few hours. It is the hydrogen cleaning up the gum tissue just like hydrogen peroxide fizzes white bubbles when cleaning a cut. If excess build up of bacteria is at the gum line, then this will happen but will not happen with all whitenings. You can give them a Vitamin E swab to put on the area to soothe and a few sticks to take home.
White spots on the teeth
Called calcium deposits. They usually fade and settle down within the next 24 hours and will not be as stark white. Any whitening brings them forward and is proof that the whitening worked. They can whiten their teeth further to make the surrounding parts of the teeth match better but typically will always be a difference. Some people have them and some people don't and there is no way to tell ahead of time.
Pause or end the session
Light off, check in
Tingling that keeps building
Move the light away and check in. If it stays strong, end the session.
The client asks to stop or discomfort beyond a tingle
Always stop the session.
Relief
Vitamin E on the gums soothes.
Spacing
You can technically do (2) 15 minute treatments back to back with 2 pre-filed trays in one day. Or if they whiten today and go home, they can do it again in as little as 24 hours for a 2nd whitening. Wait 48-72 hrs. for a 3rd in either scenario so the teeth are not sensitive. Charge 1/2 price for any tray after the first. For paint-on, wait 48-72 hrs. for a 2nd whitening session.
Chapter V
Clean up after every session
Clients notice clean. A spotless station is part of what makes $99 feel professional, and it takes about 3 minutes.
01
The client disposes
The tray or retractor, used wipes, and swab go into the bib. The client folds the bib closed and drops it in the trash. Every kit is single use.
ClientFolds the bib closed YouDirect them to the trash
02
Wipe every surface
Wipe down the LED whitening light, shade guide, hand mirror, eyewear, and chair with PDI Sani-Cloth germicidal wipes.
03
Reset the chair
Set out a fresh sealed kit, clean eyewear, and the mirror for the next client.
Wipe down after every session
PDI Sani-Cloth, every surface they touched
LED whitening light
Shade guide
Eyewear
Chair and headrest
Hand mirror
Chapter VI
Aftercare and bluminerals
The last 2 minutes of the session protect the result and grow the ticket. Give every client the same aftercare talk.
The white shirt rule
For 24 hours, avoid anything that would stain a white shirt: coffee, tea, cola, red wine, berries, and red sauces.
Finish with bluminerals
bluminerals is BleachBright's remineralizing finish. It helps keep teeth comfortable and protects the new shade. Offer it at $25. it is just 10 more minutes under the light and allows them to eat and drink whatever they want after the whitening as it closes the pores of the teeth. It also strengthens enamel and zaps any sensitivity should they experience any. Anyone doing a whitening should seal their teeth.
Maintain at home
Results commonly last 6 months to 1 year. BleachBright take-home products keep the smile bright. We recommend they come get a whitening every 4-6 months.
Say this at the reveal
"Let's finish with bluminerals. It helps keep your teeth comfortable and protects your new shade."
If they don't do the bluminerals: "For the next 24 hours, skip anything that would stain a white shirt." (dark colored foods or beverages)
Questions clients ask
Troubleshooting
"Will this hurt my enamel?"
BleachBright are enamel safe. Our products are made for cosmetic use on healthy natural teeth. For any question about their own teeth, refer them to their oral health professional.
"Can I do 2 sessions today?"
With the pre-filled trays, yes. If sensitive after the first tray, no. Wait 48-72 hours for a 3rd always.
"My gums look white."
That is blanching from gel touching the gums. It fades within a few hours.
"Will my crown whiten?"
No. Whitening works on natural teeth only. Caps, crowns, veneers, and fillings will appear brighter however.
"Do you reuse the trays?"
Never. Every client gets a sealed, single-use kit, opened in front of them.
Lesson 4 in 5 lines
The client does every step that touches their mouth. You run the light and experience.
Cosmetic language, salon attire, and no health opinions, ever.
Eyewear on before the light.
Tingling and blanching are normal and temporary. Building discomfort ends the session.
Wipe every surface with PDI Sani-Cloth, then offer bluminerals. If not, give aftercare talk.
Knowledge check
Test yourself
Answer in your head, then tap to reveal. Each topic appears on the final certification exam.
Who places the tray or paints the gel?
The client, every time. You never place anything in the client's mouth.
When does the protective eyewear go on?
Before the light turns on, every round, and it stays on until the light is off and moved away.
A client's gums turn white at the edge. What is it?
Blanching. It is temporary and fades within a few hours.
What do you wipe down after every session, and with what?
The LED whitening light, shade guide, eyewear, mirror, and chair, with PDI Sani-Cloth germicidal wipes.
A client asks if a spot on their tooth is a problem. What do you say?
You do not give health opinions. Refer them to their oral health professional.
How long should clients avoid staining food and drinks?
24 hours. Anything that would stain a white shirt. Unless they do the bluminerals.
Protected from day 1
Run every session with confidence
Every BleachBright starter package includes sealed single-use client kits, protective eyewear, the LED whitening light, and our $2 million product liability coverage.
Tell us about your business and our team will help you choose the right starter package for your space, your clients, and your goals. Prefer to talk now? Call 866-700-3772.
